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Marketers Target Impatient Customers through Smartphone Quick Response QR Codes

  Quick Response or QR codes are the latest bar code system that allows customers to use their smartphones to obtain discounts, gather information and even order products ahead of time so that they are...

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Importance of Customer Relationship Management (CRM)

Anyone who has taken a business course has probably seen the acronym CRM. CRM stands for Customer Relationship Management and refers to ways of keeping track of interactions with customers.  However,...

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Loss Leaders and the Old Bait and Switch

via google.com Go Daddy is in the news right now due to their consideration of global expansion. One of the ways they have become so successful is that they utilized a marketing technique where they...

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